MobAff Tracker Still Paving The Way

There have been many Mobile Tracking solutions popping up which is a great sign that mobile is finally maturing as more affiliates and advertisers see the potential of mobile inventory.

Before I get into the new features we’re rolling out I want to clarify a few things about our tracking solution since there is a lot of mis information out there.

We our building our solution for enterprise clients. There is a reason why agencies, large media buyers, ad networks, and affiliate networks trust our platform for their mobile marketing needs. We use leading database providers like Maxmind and Scientia Mobile (not WURFL) for our analytics for the most accurate up to date data. Speed comes from server and back end optimization not “proprietary” black magic systems.

The main concern affiliates have is why not offer a self hosted solution. The reason is because most affiliates are running on VPS or poor performing dedicated servers. We use a mix of server optimizations, caching, load balancing, and other secret methods to insure our system stays as fast as possible. To build a truly scalable platform SaaS is the way to go and giving code away either compiled or open source is not scalable.

Lets recap what you’re getting for $150 a month.

Powerful hosted solution… no need to worry about installing complex buggy systems
Built to scale processing over 100 million rows of data
Built for speed – redirects under 100ms even with redirect rules
Access to Enterprise grade data on every visitor

Our product is not built for the mobile affiliate starting out, but for the mobile affiliate who knows who to scale and wants a reliable platform to make mobile media buying easier and faster. We are now integrated with over a dozen mobile ad networks for quick deployment and conversion tracking.

With that out of the way lets talk about some cool new features about to be released.

iOS and Android SDK for App Install Tracker - Did you build your own app and want to track conversions… we have a proven lightweight non intrusive SDK that will integrate with our tracker allowing you to track performance on all your media buys.

Landing Page Module - Generate code to be used on your landing pages to track CTR and CR of your custom landing pages.

Ad Network API Integration - You can now get reports from ad networks offering API directly into the tracker for the most accurate Impression and Cost Data