For most mobile marketers who finally discover how to get profitable on mobile, the next challenge is how to get more volume. You can try scaling among self serve networks, but you will find it time consuming and frustrating, unless of course you’re using our mobile tracking solution.
As simpler approach is to take traditional media buying tactics and apply them to mobile traffic sources. Yes, this means signing Insertion Orders, negotiating rates, trying CPM bidding, and more!
At MobAff Performance Network we want our publishers and advertisers succeed so we recently held a private Mobile Media Buying webinar. We went over the key ingredients needed to start successfully buying mobile inventory and ways to use our tracking technology to audit and optimize traffic.
I’m not going to post the full webinar to the public, but I did condense some of the slides for you lucky readers.
Below is the SlideShare of some of the high level slides.
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