I keep hearing about Facebook and mobile and how its going to “change everything” but I haven’t messed with it much because Facebook (like Google) broke my heart. Let me explain why I’m not a fan of both giants. They seem to not care about their advertisers, even if you spend $50,000 + a month… and the reason… its much easier to rip off small business and branders who have no clue what they are doing, but I digress.
Anyway, I was bored so I decided to log into one of my FB Ad accounts to see this:
HOLLY CRAP BATMAN… can it be that I, the lowly layman can now target mobile users?
Of course I set up campaigns using our trusty Mobile Analytics and off to the races I went. I started with all Android Users.
Awful… so I decided to check my analytics and low and behold didn’t get a single Android user according to our data. How could this be?
I checked the raw user agent info and kept getting “Facebook” type entries instead of the usual Handset / Version / Operating System we use to track. Ok this kind of makes sense since users are clicking out of Facebook, seems sketchy but moving on.
So I came up with a clever idea for round 2. Send visitors to a landing page then send them through the tracker, that should reset their user agent info.
Garbage… what gives why are so many of these users on PCs, more than 80% to be exact. I started second guessing our tracking so again I dug into the user agent info and nope these were users on Personal Computers after all.
What does this mean?
Simple when you target “Android User” it should really say “Users That Have Logged in on Android Devices Sometime in Past“
By the way was I really gone so long from FB that the suggested bids are now $1.50 a pop?
Advertisers tread with caution…
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